Women and technology
Why is it when marketing technology to women companys just go “oh we will just make a pink one ! ” and this is ment to surfice in these more technological times women are getting as geekie as the blokes, i am one of these such women. We are more interested in specs, how long it will last and how many uses before buying any new technology.
- Hello Kitty Laptop
The average woman spends three times as much on technology such as mobile phones and laptops and mp3 players than they do on makeup or other items. This amounts to a market worth £15bn in the UK.
The technology sector lacks in its attention to what it sees as an unequivocally second-rate “girl” revenue stream. This missed financial opportunity in this day and age! . Nintendo and their Wii fit system seems to have tapped into this market and have seen large sales gaming and exercise why are more companys not doing such things . There a now Blogs aimed at females, written by women ,The Lady Geeks being one such site
http://www.20-first.com/994-0-lady-geeks–women-as-consumers-of-technologies.html
Linuxchix, A site dedicated to female linux users aimed at helping and educating them and offering assistance and advice in a chat room senario run by females for females where men are not excluded but allowed as advice givers. They also run lectures and groups for women in technology
Categorized as technology